CRM vs CMS: How both are different from each other?
CRM (Customer Relationship Management) has become an integral part of today’s businesses but CMS Content Management System) is also emerging highly in nowadays technology. On the condition of bringing the best software applications in their businesses, many people are confused in-between both.
They are confusing just because, both applications look like alternatives but their purposes, functionalities, and other impacts are completely different.
In this blog, we’ll give you in-depth details of each and later we will break down the key differences between CRM vs CMS. So, without further ado, let’s move toward the main content.
Operate CRM and Nurture Your Customer Relationship
Customer Relationship Management is a software application or system that allow businesses to build their healthy relationship with customers & manage them endlessly. But now, it has become an integral part of businesses because of its bottomless functionalities and automated working operation.
Key Features of CRM:
Customer Data Management:Generally, a CRM system is used to capture, store, and organize customer databases such as contact details, purchase history, communication preferences, and more. Just because it offers a smooth running for this purpose like it provides various modules and respective fields.
Sales and Marketing:
CRM systems provide tools for various operations such as managing leads, sales opportunities, marketing campaigns, and the list goes on. Another from it offers the feature to track customer interactions and save the efforts that you make in understanding a customer’s pain points.
Automation:
Automation features streamline repetitive tasks and workflows, such as sending automated emails or assigning leads to sales representatives.
CRM also offers an automation feature that helps you streamline your tedious tasks & workflow such as sending drip emails, and bulk emails, assigning leads to sales representatives & more.
Operate Content Management System and Manage Your Website Content
On the other hand, the Content Management System (CMS) is a platform that allows you to create, manage, update, and publish your website content. Everyone knows that attractive or eye-catching content has the power to influence the customer experience, hence CMS system allows you to focus on your website content and make it more attractive.
Key Features of CMS:
Content Creation:
CRM platform has no restrictions for creating the categories of content, you are allowed to create any type of content such as text, images, videos, and so on. For this, you will get the help of text editors, media libraries, media libraries, and more. Here you will not get the feature only of creation, you can also update, manage, and publish accordingly.
Version Control:
Within the CMS platform, you are also allowed to maintain your entire content records such as the history of changes and more. Apart from this, you can give access to the previous version of the content to the user before the changes are made.
SEO Optimization:
In most of the Content Management System platforms, you can also get tools for optimizing your content based on search engine requirements & other needs like to improve visibility.
CRM Vs CMS: What’s the Key Difference between both
Focus:
The differentiation in both platforms, CRM vs CMS initiated from their focus. For example, the focus of CRM is to generate and sustain healthy relationships of businesses with their customers. And enhance overall production by emphasizing relationships, rate-up sales, offering smooth customer service, enhancing customer experience, and more
On the other hand, the main focus of a Content Management System is to create, manage, update, and publish different categories of content for a website.
Data vs. Content:
The overall performance of the CRM system is based on the complete database of the targeted audience as well as the customer base. Like dealing with customer data and their interactions. Contrastingly, the performance of the CMS platform does take place by focusing on the content of the website such as deals with digital content creation and distribution.
Roles:
The role of customer relationship management is to enhance the sales, marketing, and service teams mainly. On the other hand, the role of the Content Management System is to generate content which is mainly used by web developers and digital marketers.
Integration:
When it comes to CRM, you are allowed to integrate it with various software applications including social media ones and even CMS platforms. While, you can integrate CMS with tools such as analytics, marketing automation, and e-commerce.
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