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What’s the difference between Manual vs Automated SEO?

SEO is the process of optimizing your website or web pages to rank higher on the search engines. This brings more traffic to your website. SEO is an integral part of every business nowadays as every business nowadays is on digital platforms. It increases the traffic of your website and awareness about your business. This brings more revenue to your business. 

Let's first understand each of them- 

  • Automated SEO

Automated SEO is the technique of using SEO automation software or applications to implement SEO strategies. This method saves a lot of time and money. You don't need to hire an SEO specialist separately and you can concentrate on other productive tasks. All your SEO tasks are completed in a short duration of time. It improves the overall efficiency and accuracy of all SEO tasks. 

The scaling of your marketing campaigns also becomes easy. Your SEO campaigns have to match the pace and competition of the market. SEO automation also boosts your performance in your marketing campaigns. You can also easily monitor your performance with SEO automation tools. You can also conduct effective competitor analysis with SEO automation tools. All these lead to increased traffic and a boost in revenue. 

However, it also has a disadvantage that with automated SEO you don't get as much control over your campaigns as you get in manual SEO. 

  • Manual SEO

Manual SEO is the implementation of SEO tasks by an SEO professional. It includes on-page, off-page, and technical SEO strategies. Maximum tasks are done by hand only. However, for some tasks, SEO professionals may use some SEO automation tools. It is a very time-consuming process. You have to do many repetitive monotonous tasks by yourself.

 This is extremely disadvantageous in this competitive fast-paced market. It is not as cost-effective as automated SEO. you also need to know technical and coding skills to handle manual SEO. this is also not as scalable as automated SEO.

For small businesses, it can become a great problem as they need to hire an SEO specialist to handle their marketing campaigns. However, it offers advantages that you don't get in automated SEO. With manual SEO you get more control over your marketing campaigns- 100% control. You can easily certify whether your tasks are handled properly or not. You can handpick all the internal and external links you want for your website. This improves the quality of your campaigns by a small margin.

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