Top social media platform (2024): Instagram

Instagram is an American social networking website that Meta Platforms owns. Here, you can upload media and edit it by using the various filters it offers. You can add hashtags, and geographical tagging will automatically update the location. You can share posts publicly or with your followers only and browse others’ content. It is available on Android, iOS, Windows 10, and web. It supports 32 languages.

Now let’s understand the features of Instagram in detail-

• Hashtags

It was launched in 2011 to help users discover each other’s photos. Users create trends on Instagram using hashtags. In 2017, Instagram allowed its users to follow these hashtags. It displays the main areas of their topics.

• Explore

It was launched in 2012. It is a tab inside an app that displays popular photos, photos taken at nearby locations, and searches. In 2015, trending tags and places, curated content, and the ability to search for locations were added. In 2016, it added a feature called “Videos You Might Like” and “Events”. These featured videos from concerts, sports games, and other live events. It also launched Instagram stories and Instagram Live.

• Photographic filters

It offers many photographic filters that users can use to enhance their media.

• IGTV

It is a vertical video application that Instagram launched in 2018. You can upload a video of up to 10 minutes with a file size of up to 650 MB. Popular users can upload a video of 60 minutes with a file size of up to 5.4 GB. However, it was shut down in 2022.

• Reels

It was launched in 2019. Through this, users can make a video of 30 seconds. It can also integrate with Instagram filters and editing tools. People do a lot of advertising with this. You should learn the Instagram secrets and hacks to perform better with your reels.

• Instagram Direct

It was launched in 2013 and allows users to send private messages, including texts and media. You can send photos to a maximum of 15 people simultaneously. You can even share live locations with it.

• Instagram Stories

It was launched in 2016 and allows users to take photos, add effects and layers, and add them to their Instagram stories. It appears for only 24 hours. After that, it disappears.

• Advertising

Instagram is the most popular social media platform, with billions of users. It is a very good platform for businesses to reach their target audiences globally. Hence, many businesses use Instagram as a medium for advertising.

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