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SEO vs. SMO: The Differences You Didn't Know About

SEO (Search Engine Optimization) and SMO (Social Media Optimization) are techniques used to drive more website traffic. 

SEO (Search Engine Optimization)

SEO is used to increase website traffic on a website through SERP (search engine result pages). It is an organic technique.  It is used to achieve a good position in the search engine results. It increases the number of visitors to a website by following the proper search engine rules.  It is extremely important for businesses to get their content in the top results of the search engine. There is a set of rules that you have to follow to optimize your website according to the search engine. Other than that the content of your website also affects the SEO. SEO makes your business visible to more people and increases its brand awareness. It provides an effective solution to introduce your business in the market. The foundation of SEO is the suitable keywords that are used to rank your website higher. It is optimized using the best SEO tools available in the market. Through these[h keywords, the website gains traffic by seeking the attention of the target users.

SEO is of two types- on-site SEO and off-site SEO. 

  • On-site SEO is optimizing the website by using keyword distribution. 
  • Off-site SEO is the optimization of a website by using backlinks i.e. links on other high-ranking websites which can drive traffic on your webpage. 

SEO is performed on search engines like Google, Yahoo, Bing, etc.

SMO (Social Media Optimization)

SMO (Social Media Optimization) is a technique to make content more visible on social media by promoting it more in order to increase its profitability. It enhances the communication strategy and audience reach. The data is organized by keywords, tags, and categories. Then an online content is created and users can discover it. It is used to increase your brands visibility online as well as its brand awareness in the market. It is one of the best techniques to reach your target audience. It overcomes the gap between your website and its social presence on various social media platforms like Twitter, Facebook, LinkedIn, Instagram etc.  Your audiences can easily interact with you. Social media is the best way to generate more traffic on your website and increase your brand awareness.

Search Engine Optimization(SEO)

Social Media Optimization(SMO)

Various tags 

For higher ranking factors like keywords,  header, title tag, image title, bold text, etc are extremely important here.

These tags arent important here..

Title tag and headlines

Title tag is not very important here. It is only used for searching purpose.

Title tag is extremely important here as it grabs the attention of audience here.

Quality of content

Is important for higher ranking.

Is important for readers attention.

Type of optimization

Both on site and off site 

Only off site.

Processes involved 

It can be done using- finding relevant keywords, creating and optimizing the page, making an accessible website, and building relevant links.

It can be done using Micro blogging, Social networking, Video promotion, or RSS promotion.

Repetition of messaging on different platforms 

Will lead to penalty

Will lead to rewards. 

Marketing target 

Search engines 



Search engines like Google, Yahoo, bing etc.

Social media handles like facebook, twitter, instagram etc.

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